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Victoria's Secret executive vice president and chief administrative officer Martyn R Redgrave told Women's Wear Daily "That's what we're looking to do as we expand, in the UK in particular, and those will be company-owned and operated".
Since 2013, stores opened across the United Kingdom in Leeds, Manchester, Sheffield, Birmingham, Bristol and London including Westfield London, Bluewater and Brent Cross and Glasgow. operates the Victoria's Secret franchise located in the Marina Mall selling products including "cosmetic and branded accessories, but it has left out the brand's infamous lingerie line".
Eight years prior to founding Victoria's Secret, in the late 1960s, Raymond was embarrassed when purchasing lingerie for his wife at a department store.
Newsweek reported him looking back on the incident from the vantage of 1981: "When I tried to buy lingerie for my wife," he recalls, "I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department store saleswomen thought I was an unwelcome intruder." At the time when Raymond founded Victoria's Secret, most women in America purchased "dowdy", "pragmatic", "foundation garments" by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved "fancier items" for "special occasions" like honeymoons.
In 2002, Victoria's Secret launched Pink (stylized PINK), a lingerie line targeted toward younger women than Victoria's Secret's main line.
This was followed in 2009 with several Victoria's Secret Travel and Tourism stores residing within airports outside the United States.
The first franchise store in Latin America opened in Isla Margarita, Venezuela on June 25, 2010 followed by other stores in the country, and in Bogota, Colombia, in July 2012 selling beauty products and accessories. Victoria's Secret accepted catalog orders via telephone 24 hours a day.
Angel's Group, the Colombian company operating the franchise, is planning to open 10 stores in Colombia. Viewers who logged onto the Victoria's Secret's website to view the company's first webcast of their fashion show on February 3, 1999, were unable to view the webcast due to the Internet infrastructure Victoria Secret's selected was unable to meet user demand causing some users to be unable to view the webcast.
In 2016, direct sales only grew 1.6% and fell by 7.4% in the last quarter of the year, typically a high revenue period due to the holidays.
The company discontinued its use of a print catalog and dropped certain categories of clothing such as swimwear.